Small and growing business marketing teams understand the importance of stretching each dollar. If you’re one of the 32% of small and growing businesses who ranked budget limits as a top constraint to their business, know that you don’t need an endless marketing budget to make campaigns that yield high results and give a high return. Join Small Business Demand Generation experts in a session to help you strategically plan high impa...

Salesforce and Cisco have both built successful businesses by forming strong relationships with their customers, ranging from small businesses to the most complex global enterprises. Building and maintaining solid, impactful relationships requires their sales teams to follow standardized best practices, make timely data-informed decisions, and collaborate seamlessly to provide the customer more value. For Salesforce and Cisco, account planning...

Please join us for the fourth of our 4 weekly Salesforce Fundamentals for Nonprofits webinar series. Our goal is to help you learn the basics of NPSP and understand the resources available to help you get started. Agenda Here’s what we’ll cover in week 4: * Data migration considerations * Prepare your data for import * NPSP Data Importer demo * Resources * Q&A

2020 was a year like no other - so in 2021, we’re arming you with the critical commerce insights you need to prepare for what comes next. To understand the full breadth and impact the past year has had on digital transformation, Salesforce conducted our first-ever State of Commerce report. And we discovered some amazing insights after speaking with nearly 1,400 commerce leaders and analyzing the shopping data of more than 1 billion custo...

Leading Through Change is a series filled with thought leadership, inspiration, and insights from business leaders and our greater community. You’ll learn about keeping customers and employees engaged from home, going digital to better meet demand, and how Customer 360 helps companies stay connected. And a special musical performance often closes the show. Sign up to learn how you can move your business forward.

Please join us for the third of our 4 weekly Salesforce Fundamentals for Nonprofits webinar series. Our goal is to help you learn the basics of NPSP and understand the resources available to help you get started. Agenda Here’s what we’ll cover in week 3: * Understand the Opportunity object * Map your fundraising processes * Analyze your fundraising data * Resources * Q&A

The way businesses interact with their customers and partners has fundamentally changed. With the rise of digital and a new focus on experiences, building customer loyalty has become increasingly challenging. Loyalty programs of the past aren’t doing enough to engage customers. In fact, most consumers are active in fewer than 50% of programs they’re members of. It’s time to reimagine loyalty. Introducing Loyalty Management. J...

Join us for an exclusive look at the new features coming to Marketing Cloud this year. Hear from product experts on the new additions to Audience Studio, Datorama, Social Studio, Einstein, and Distributed Marketing.

Join us for an exclusive look at the new features coming to Marketing Cloud this year. Hear from product experts on the new additions to Audience Studio, Datorama, Social Studio, Einstein, and Distributed Marketing.

With 63% of consumer interactions taking place online in 2020, up from 42% in 2019, it’s easy to see why digital-first engagement is a must for CSPs. Whether it’s onboarding new customers or in-life subscription management, CSPs who have a complete view of customers, and the ability to deliver seamless, omni-channel experiences have a leg up in terms of reducing churn, growing subscriber satisfaction, and increasing lifetime value....