NAGC kicks off its 2018 Encore! webinar mini-series at our July Webinar Wednesday! Blythe Campbell will present “Communication for a Change: Helping Your Leaders Talk about Change." You’ll leave the session knowing: How to build and share context around organizational change with employees. The five ways communications professionals can bring value to the change process. How to collaborate with senior leaders throughout the process.

St. Louis - known for the Arch, barbeque, blues music, the St. Louis Cardinals, and much, much more - will wow Communications School attendees from June 13-15! The “Gateway to the Best in Government Communications” school program will wow you with the variety of training topics, including social media, communications strategic planning, and plain language. The Communications School is the only event of its kind that provides invalu...

In 2015, the Metropolitan Water District of Southern California become a center of national and international media attention. Governor Jerry Brown had declared a drought state of emergency, and Metropolitan’s Board of Directors was investing $450 million into the nation’s largest turf removal and water conservation rebate program. Bob Muir, chief press spokesperson and communication planner for Metropolitan, then stepped in to sha...

Do you have hundreds of "Likes” on your agency's Facebook page, and even more Twitter followers, but you still feel like you aren't connecting with your audience? You could be using the wrong monitoring tools to gauge their interest in your social media sites. On April 19, chief communications strategist S.J. Brown will discuss how two common models--PESO (Paid, Earned, Shared, Owned) and CUE (Control the User Experience)--can shape your...

If you've been thinking about earning your Accreditation in Public Relations (APR) credentials—or if you just want to learn more about what APR is all about—NAGC has the perfect opportunity for you! Your NAGC membership gives you access to APR or APR+M certification training! This information session will cover the accreditation process, how your NAGC membership benefits you in the process, and how you can use your public affairs k...

Government agencies need to keep up with trends in order to properly serve the citizens they represent. From the White House to small cities and counties, information delivered via the internet is crucial. But how do you make all that information easy to digest and interesting, yet professional and credible? Learn how a county property appraiser turned their website into an award winning site with a user-friendly goal in mind.

It’s that time again. Transition time. The presidential inauguration on January 20 will usher in the countless others set for the coming months. In many government offices, this means change from one administration to another or one appointee to the next. NAGC President-Elect Chris O’Neil will identify the opportunities transition time presents to career government communicators at every level: to establish themselves as trusted ad...

For your programs to function properly, you need residents and businesses to understand what you do, discover what you need them to do, and do it. Sounds easy enough—but we all know it is one of the most challenging parts of our jobs. You are competing with cute kitten photos and so much more. In this webinar, you’ll learn to understand the competition, the communications challenges embedded in your job, and the necessity of target...

Learn about the new Fairfax County brand journalism platform, NewsCenter. It’s a place to tell stories. It’s a place to report. It’s a place to share. This news hub works in concert with paid, earned, and social opportunities. How can a platform like this work for you?

Video is 600 percent more effective than print—so why does government avoid video and other visuals? Don’t let cost or ability stop you! Learn the secret sauce to helping your organization’s message cut through the clutter.