Preparing for Success in the Federal Marketplace: Positioning to Win: Plan, Position and Pursue Government Business Webinar

The U.S Federal Government is the world’s Fortune One buyer of services and products. In fiscal year 2012, agencies and the military awarded more than $45 billion to veteran and service disabled veteran-owned small business. There are still many contracting opportunities available since most agencies do not meet their annual 3% VOSB/SDVOSB goal due to a lack of identified contractors in the marketplace. This series of webinars will help set you on the fast track to the federal market and start winning contracts.

This session covers the critical differences between effective government and private sector marketing strategies and tactics. You will learn how to identify the multiple layers of decision-makers, reach out to them and build relationships that lead to solid business opportunities as a prime contractor, subcontractor and teaming partner. Attendees will also learn the specific tools required in the government market and the mistakes to avoid.

To register please visit:http://targetgov.com/Content.asp?id=2894

Speaker and Presenter Information

Gloria Larkin President, TargetGov & Author, The Basic Guide to Government Contracting Gloria Larkin, National Marketing and Business Expert, is President of TargetGov. Mrs. Larkin has been interviewed on MSNBC, quoted in the Wall Street Journal, Forbes, and TheStreet.com. She is an expert author with articles regarding federal business development published in local, regional, national and international publications. She is also the author of two books: "The Basic Guide To Government Contracting" (book & Kindle) and "The Veterans Business Guide: How to Build a Successful Government Contracting Business" now in the fourth printing (book & Kindle). TargetGov clients have won federal contracts worth billions of dollars and the company focuses on government procurement and related business development and marketing services including minority certification services, contract development, proposal management, contract administration and expert federal contracting services. Previous speaking experience for Gloria includes VETS2013, the National Veteran Small Business Conference, the MacDill SDVOSB/VOSB & SB Conference, Annual Government Procurement Conference, and the Said Business School in Oxford, England.