Leading an Innovation Culture

Organizations today recognize the need for sustained innovation in order to compete and survive in the global marketplace. But “innovation” is not just about a product (iPads and iPhones, for instance) or so-called “creative” individuals (Steve Jobs and Richard Branson). While these might represent the most visible and tangible evidence that innovation exists, there is far more to the story. Sustained innovation is more about a supportive and aligned culture than a singular product or individual.

For innovation to last, a number of key “cultural” factors such as systems, policies, values, and practices, to name a few, must all be aligned as best they can with the needs of the customer. The role of “leader” is vital, not because those in leadership roles are themselves creative and innovative (although that can often be the case), but because they control the very cultural factors that affect innovation.

In this webinar, we will explore the cultural factors that are critical to sustained innovation and suggest ways that leaders and associates alike can pave the way toward long-term success.