Integrate AEO and SEO: Improve Online Search and Answer Engine Visibility

As AI-driven search and generative engines rapidly transform how information is discovered and consumed, tech marketing leaders must rethink their content strategies to remain visible and relevant. By 2026, over one-third of web content will be created exclusively for AI and search engine consumption. Moving from just traditional SEO to answer engine optimization (AEO) isn’t just a tweak—it’s a new way of thinking about how both human and machine customers find and use your content. You’ll need to reshape your approach to make sure you’re speaking their language. This session will equip tech marketers with the foundational tactics of AEO and generative engine optimization (GEO), enabling them to optimize content for both human and machine audiences. Learn how to improve your brand’s AI visibility, reframe your content strategy for AI-first discoverability and leverage emerging tools and technologies to monitor and analyze their presence in AI-generated answers and search results. Join this complimentary Gartner webinar as a Gartner expert shares how to future-proof your digital search strategy for the AI era. Hear actionable steps for optimizing your content and presence across answer engines, generative engines and multimodal platforms. You will walk away from this session with answers to your vital questions and recommended actions to help you address your mission-critical priorities.

Distinguish between traditional SEO, AEO and GEO and discover tools to track your brand’s AI search presence
Learn actionable strategies on how to boost your visibility in AI-generated answers and
Discover how to reframe your content approach for both human and AI-first audiences to stay competitive