5th Anniversary Federal Media Study Breakfast

Market Connections and Sara Leiman, VP Media Director at TMP Government, will release the results of this year’s Federal Media and Marketing Study at a breakfast briefing on May 16.

The 5th installment of this popular syndicated study combines actual media usage of mid- to senior-level federal decision-makers with their demographics, job function and purchasing habits. Survey responses from more than 3,900 decision-makers will highlight their media usage spanning print, broadcast, social, mobile and online. The 5th Anniversary event will also feature trends since the inception of the study in 2008.

This study helps federal marketers and public relations professionals reach government decision-makers in all the right places. Understanding the media habits of executives who may be dealing with increased needs within government is a vital marketing tool.