Impactful Storytelling for IT Leaders: Key Story Structure Models for Success

Every business or IT initiative needs one key element to succeed: storytelling. The IT leader who can tell a compelling story will assert more influence across the organization. Join this complimentary Gartner webinar as a Gartner expert explores foundational storytelling concepts and offers practical insights into the mechanics of impactful storytelling, including step-by-step structures and comprehensive checklists designed to enhance both the creation and review of stories. Because the mechanics are essential, we’ll take an in-depth look at effective story outlining through our two key story structure models. Whether you are looking to refine your narrative approach or increase your ability to influence and engage your audience, this session will equip you with actionable tools and techniques to elevate your storytelling practice. You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Apply the storyboard structure to craft compelling business value stories
Leverage the 3-act/hero’s journey structure to create impactful human value stories
Identify and avoid common pitfalls that challenge IT influencers