GAIN 2025

This event qualifies for 8 CPEs

Rewriting the B2G Playbook: Bold Moves for Modern Marketers

In 2025, change isn’t just coming—it’s here. Major changes in the market landscape - fast-moving policy and priority shifts, budget challenges, procurement changes - have made unpredictability the new normal. Government executives, buyers and influencers are more selective, risk-averse, and inundated with information, making engagement tougher than ever.

For B2G marketers, the old marketing playbook no longer applies. But with disruption comes opportunity—an opening to rethink strategies, break from outdated tactics, make sure your company’s impact is understood and build trust in transformative ways. Success now demands stronger partnerships, long-term value creation, and the ability to lead with authority.

This year’s conference is about taking the lead in a dynamic environment. Get ready to sharpen your marketing approach, elevate your impact, and drive growth in the face of change.

Speaker and Presenter Information

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Relevant Government Agencies

Air Force, Army, Navy & Marine Corps, Intelligence Agencies, DOD & Military, Office of the President (includes OMB), Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, EPA, GSA, USPS, SSA, NASA, Other Federal Agencies, Legislative Agencies (GAO, GPO, LOC, etc.), Judicial Branch Agencies, State Government, County Government, City Government, Municipal Government, CIA, FEMA, Office of Personnel Management, Coast Guard, National Institutes of Health, FAA, Census Bureau, USAID, National Guard Association, EEOC, Federal Government, State & Local Government, FDA, NSA, FCC