Why a Consistent Website Experience Signals Trust - and How to Get There

Constituents rely on government websites to access services, submit sensitive information, and get accurate answers. That trust can break down quickly when digital experiences feel outdated, disjointed, or unfamiliar.

A consistent visual and content strategy across agencies does more than create a clean user experience—it establishes legitimacy, reinforces security, and helps residents recognize official government communications. It also makes it harder for bad actors to mimic your digital presence with misleading or spoofed sites.

Join Government Technology and Lullabot for a focused conversation on how design and content choices shape public trust. You'll hear real-world insights from teams leading statewide digital redesign efforts, including a firsthand look at the State of Iowa’s approach to unified site design.

In this webinar, you’ll learn:

• Why uniform design signals credibility—and how fragmented websites can undercut public confidence in your agency’s legitimacy.
• How visual consistency supports cybersecurity efforts by making it easier for the public to identify trusted government sources.
• What successful agencies are doing now to align accessibility, branding, and content strategy—without slowing down service delivery.