Optimizing Operations with Next-Generation Data Intelligence

Enhancing the efficiency and effectiveness of operations is a key initiative in today’s public sector environment. Integrating next-generation technologies, such as AI and intelligent automation, is pivotal to this transformation. Embracing these technologies will lead to cost savings and improved outcomes in mission objectives. The next wave of digitalization and data intelligence will force agencies to adopt hyper-personalization, journey data analytics, and identity verification to drive operational efficiencies and program effectiveness.

With Adobe Customer Journey Analytics, users can easily connect data from various channels to get a complete picture of the constituent experience.

Join us for a complimentary webinar on how Adobe Customer Journey Analytics can transform customer data into meaningful insights that drive more efficient strategies and better constituent outcomes.

Specifically, attendees will:

• Learn to visualize constituent behavior patterns and trends from various data sources to create custom reports and dashboards
• Explore agentic AI, generative AI, and machine learning services to expedite and augment everyday analytics tasks like segmentation, attribution, queries, and data storytelling
• Understand how Adobe’s tools support data governance and privacy compliance (e.g., General Data Protection Regulation, California Consumer Privacy Act)