Cracking the GenAI Code: Where the Market�s Headed and What Buyers Want from AI Providers

The AI and GenAI market is evolving faster than most organizations can track. Join this complimentary Gartner webinar as Gartner experts reveal the latest global forecasts for AI and GenAI, including updated projections for enterprise adoption, spending growth and technology maturity across key markets. These insights will cut through the noise to reveal where AI is delivering real business value - and where it has yet to do so. However, forecasts alone are not enough. This session will also delve into buyer behavior, examining what buyers are truly seeking, their ambitions and their concerns. It will explore where the financial opportunities lie, where decisions originate and how to more effectively commercialize your AI products and services. You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Stay updated on AI/GenAI forecasts: adoption, investment and maturity by industry and region
Identify the patterns behind today’s AI buying behavior—and what’s changing
Understand what tech & service providers need to know to connect with evolving GenAI demand