Course Description

You can't engage people unless you communicate in plain, down–to–earth language. Content is king, so be sure you focus on the words on the page – not just what the page looks like. If you already understand the basics of writing for the web and want guidance on writing specific types of web pages, this is the course for you. You'll receive specific, user–focused guidance on techniques for writing each of the following types of web pages:

• "How–to" Task
• Newsroom or Press
• Contact Us
• FAQs
• About Us
• Publications
• Task or Procedure
• Newsletter archives

During this course, we will produce a brief standards document on writing the seven types of web pages. You'll be able to use this standards document when you return to work.

You'll also get a overview of how web writing affects search engine optimization. You'll practice writing so your content appears high up in search results.

Plan to bring your own web content to this course. You'll have the opportunity to compare it to the course samples, get Leslie's feedback on it, and revise it with classmates' input.

Why You Should Attend

• to practice writing for the web with the expert guidance of Leslie O'Flahavan
• to identify best practices for writing specific types of web pages
• to enhance your skills as a content manager and writer
• to begin developing content writing standards for your organization

What You Will Learn

• how to write specific types of web pages
• how to identify model web pages of each type and use them to set standards for content authors
• techniques for writing so search engines (as well as human users) will be able to find your content

Who Should Attend

You should attend this class if you are a content writer or manager who has already taken a basic writing for the web course. You should be interested in writing during the course and in reviewing your own and other course attendees' web content.

Level of Course

Intermediate/advanced

Course Format

This hands–on course will include large and small group work as well as individual writing and editing. You can count on reviewing examples of each type of web page, writing or editing your own web content, and reviewing and editing others' content.