Increase Engagement and Drive Stronger Lead Generation Campaigns with Data-Driven Insights

In today’s dynamic yet competitive landscape, it’s crucial to have the resources you need to understand your target audience, engage them at the right time and position your products as a solution to their needs.

Join Dustin Haisler, President, and Joe Morris, Chief Innovation Officer at Government Technology as they guide you through how you can utilize Industry Navigator, our sales and market intelligence tool, to develop a strong, results-driven marketing campaign and lead generation plan for 2025. With over twenty years of public-sector IT experience, Navigator is able to provide in-depth knowledge into the agencies and jurisdictions you’re targeting, strengthening your strategic decision-making.

During our 30-minute session, we’ll provide tips on:

• Accurate Targeting and Segmentation: See how our tools can help you effectively segment your jurisdictions and understand your competitive landscape. This will help you to pinpoint present and future needs and align your campaigns around budget cycles, maximizing their impact.
• Effective Campaign Development: Discover how Navigator provides insights into the IT topics and stories your target audience is reading, allowing you to create relevant, impactful campaigns that drive engagement and generate MQLs for sales team’s pipeline development.
• Strategic Budget Allocation: Understand how to analyze data and trends to determine how to allocate resources effectively to help your sales team win deals.

Plus, we’ll take you through the tool ourselves so you can begin to see how Navigator can fit into your strategic planning for 2025.