CMOs, Prepare Your Organization to Deliver on GenAI

Chief marketing officers (CMO) are bullish when it comes to the promise of generative AI (GenAI). In fact, nearly 70% of CMOs have deployed or plan to deploy GenAI technology this year, which is 15% higher than the average of other functions. To deliver on GenAI’s promise, CMOs must build a future-proof marketing organization that contributes to long-term business health, preparing their staff with the right technology and operational enablers. Join this complimentary Gartner marketing webinar as a Gartner expert explores AI-enabled marketing teams, how to accelerate marketing transformation and ways to tackle critical challenges around organizational design, talent, operations and technology. You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Identify key opportunities and risks facing CMOs as they expand the use of GenAI use
Determine the shifts CMOs must make to capitalize on the promise of GenAI
Take the required steps to successfully support a GenAI-enabled transformation