Understanding Customer Data to Drive Optimal Experiences

Consumers of all kinds have rising expectations when it comes to their digital experiences with a brand. Perhaps nowhere is this more pronounced than in the gaming industry, where player expectations are at an all-time high. Watch digital product expert Manju Palakkat and gaming consulting Kyle Lindsey dive into best practices being deployed in the media and entertainment space and how they can be applied to your organization.

What to expect

This episode of WWT Experts is part of a four-part series focused on the evolving IT landscape and how it's reshaping the media and gaming industry. Episodes are published exclusively for registered users of the wwt.com platform. The series will cover:

Data privacy and protection in the digital age.
Strategies for becoming more data driven and security conscious.
The blurring lines between the digital and physical experience.
The vital role of data centers and the public cloud to manage large-scale content delivery.

Goals and Objectives

Learn about emerging trends in the gaming industry; understand the symbiotic relationship between employee experience and customer experience; hear about how AI is driving personalization at scale; and gather priorities to drive user experiences moving forward.

Who should attend?

Media and gaming executives looking to differentiate their brands; gamers interested in how the digital landscape is shifting.