The Gartner 2024 General Manager Leadership Vision

Technology general managers know how to lead in good times and bad, but what about in between? Leading in the middle presents unique leadership challenges shaped by macroeconomics, business buyer behaviors and GenAI technologies. The leadership vision is a playbook for leading in the middle.

While IT spending is resilient to recession, business demand and revenue generation reflect enterprise leaders' views on the economy and their future. 2023 represented the first full year out of the pandemic and a continuation of higher interest rates in response to inflationary pressures. The global economy did not fall into significant recession, but likewise it did not rebound into a new growth cycle. Join our expert in this complimentary Gartner general manager webinar as they highlight the impact of different drivers on high tech in 2024.

• Understand current context and challenges as markets will remain fluid throughout the year
• Replace “growth at all cost” strategies with “efficient growth” strategies
• Capture growth opportunities in generative AI