Intent Data for SLED Sales and Marketing: How to Use Intent Data to Build a Winning Strategy

Decoding customer intentions and behaviors is the cornerstone of a successful go-to-market strategy. Join us for virtual live event where Dustin Haisler, Chief Innovation Officer at e.Republic, and Joe Morris, Deputy Chief Innovation Officer at e.Republic, will walk through how to seamlessly integrate intent data into your marketing and sales strategies.

Haisler and Morris will shed light on the strategic utilization of intent data that will empower your team to make impactful decisions. The two will showcase Navigator's Intent Insights feature—a tool designed to revamp your approach to sales and marketing in the state local and education (SLED) market to create data-based campaigns.

Key Highlights:

Decode Intent Data: Grasp the essence of intent data and its potential to reshape your customer insights.
Navigator's Tool: Discover how Navigator's Intent Insights tool simplifies intent data integration into your marketing and sales.
Sales Synergy: Equip your sales team with intent insights to enhance prospect engagement.
Content and Event Mastery: Shape content and event materials using intent data, addressing client needs and desires.

Speaker and Presenter Information

Dustin Haisler, Chief Innovation Officer, e.Republic

Dustin drives exponential growth, implements new ideas and promotes a corporate culture that rewards creativity. He thrives on innovation (and strong coffee!). Dustin is the leader of Team Innovation – our in-house group of data geeks, market specialists and creatives who challenge the status quo.

As the former CIO of Manor, Texas, Dustin pioneered the use of commercial technologies to deliver better government services – including QR barcodes, crowdsourcing and gamification. During his time in public service, Dustin was named one of the nation’s Top 25 Doers, Dreamers and Drivers by Government Technology. More recently, he was selected as an Eisenhower Fellow in 2019 and a Business Transformation 150 Leader by Constellation Research in 2021.

Joe Morris, Deputy Chief of Innovation, e.Republic

Joe started working on Navigator when bids were posted in newspapers, and now he oversees the strategic roadmap for the platform alongside e.Republic’s Chief Innovation and Strategy Officer. Joe knows the platform inside and out and leads the charge for all things Industry Navigator. Many in the industry know him as Joe Knows Gov.