Metrics that Matter: Tips for Capturing Program Engagement

As governments redefine end-to-end experiences, communications leaders are tasked with transforming public interactions into meaningful engagement. But for many governments, the cost in both time and money to achieve effective metrics is too burdensome to maintain.

Join Granicus for a complimentary webinar where experts will provide insights on how to find the critical data that agencies need to best evaluate your communications experience journey.

Specifically, attendees will learn:

• How to evaluate available data to identify key metrics for success
• Which metrics are most important to stakeholders and how to influence them
• Tips for improving communication metrics for future campaign planning