How to Prove the Value of Marketing to the Enterprise

Chief marketing officers (CMOs) are under more pressure than ever to prove marketing’s value as economic uncertainty encourages organizations to reconsider budget assumptions and priorities. As volatility continues, it is essential CMOs have the tools to quantify how marketing supports sales growth, customer retention and customer experience. But proving the value of marketing is not a project to delegate, it is a journey that requires executive leadership. Join this free marketing webinar where a Gartner marketing expert will present a three-step strategy for demonstrating the value of your marketing activities for B2C and B2B2C marketers. Plus, you will hear advice, measurements, and case studies to improve and steer your journey.

Apply Gartner Hierarchy of Marketing Metrics to make your marketing strategy more measurable
Show examples of the application of marketing measurement analytics
Identify metrics that lead to more effective presentation of marketing’s impact