The Gartner 2023 Leadership Vision: The Art & Science of Navigating Turbulent Times for Tech Marketing Leaders

Economic conditions and uncertainty drive shifts in buyer behavior, stall sales cycles, and increase scrutiny on tech purchases. Marketing teams for tech and service providers face pressure to continually assess and adjust strategies, plans and resources. They must factor in talent, martech and cross-functional alignment to drive better performance and enable teams to meet revenue demands under these shifting conditions. Join this complimentary leadership vision webinar for tech & service provider marketing leaders to better assess how your talent, along with the use of organizational design approaches enable teams to more readily adjust to dynamic environments. Find out how your peers approach martech investment and optimization to drive greater efficiencies, and learn how the right use of metrics and cross-functional alignment correspond with better business outcomes.