How Effective Is My Organization at Uncovering Customer Insights?
Many business leaders have invested in data and analytics, but that doesn’t mean they’re seeing a return. Measuring performance is one thing—turning those measurements into growth and innovation is something else.
Well, our guests from Ventana Research say analytics can be used to create great outcomes, not just measure them. And they’ve got plenty of proof.
In fact, if you’re not seeing significant ROI from your analytics initiatives, you’re missing out. Join us live to discuss:
- Why predicting and prescribing performance, not just tracking it, is key for smart marketing and revenue teams
- How this newly proactive approach drives KPIs like new sales, customer retention, and cross-selling—while optimizing processes and boosting the customer experience
- Concrete steps to accelerate revenue by uncovering customer insights in your own organization
Speaker and Presenter Information
Stephen Hurrell, VP and Research Director, Office of Revenue, Ventana Research
Keith Dawson, VP and Research Director, Customer Experience, Ventana Research
Stephen Archut, Director of Solutions Marketing, Alteryx
Relevant Government Agencies
Other Federal Agencies, Federal Government, State & Local Government
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Thu, Jan 5, 2023, 9:00am
PT
Cost
Complimentary: $ 0.00
Website
Click here to visit event website
Organizer
Alteryx
