Adobe Data & Insights for the Public Sector Webinar Series

This event qualifies for 1 CPEs

Time to Take Agency Insights on the Customer Journey

The inability to deliver seamless, relevant cross-channel and cross-device end-to-end experiences results in dissatisfied customers who don’t engage with government for their service needs. During this session, agencies will learn how to leverage profile data sets with analytics data to drive website improvement understanding, optimize communication effort and constituent experience across channels and reduce IT effort to inform decision-making.

Moving beyond the basics of digital government with advanced analytics enables agencies to tailor their websites, apps, and social channels to users with a higher level of personalization. In turn, this helps to reduce the friction associated with navigating online services, enabling digital self-service, optimizing call center interactions, and helps to get the right information or services to the right person on the right channel at the right time.

Join our five-part webinar series to explore the building blocks of an analytics foundation that will allow your organization to efficiently measure the real-time insights you want.