4th Annual Federal Media Study Breakfast

Knowing where and how to reach senior decision-makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government.

Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the release of this year’s Federal Media and Marketing Study. The 4^th installment of this popular syndicated study combines actual media usage of mid to senior-level federal decision makers with their demographics, job function and purchasing habits. Survey responses from more than 3,700 decision makers will highlight their media usage spanning print, broadcast, social, mobile and online.

Improve reach to these senior executives inside the federal government with the unique ability of this survey to slice and dice each demographic by multiple job functions or purchasing areas and then map each to specific media habits.  

New this year

Mobile: Exactly which mobile sites are federal executives visiting?

Tools: Which hand-held and desktop tools are used most for accessing email, websites, video, social and other media?

Blogs: Which are the most popular federal-focused blogs?

Social media: Which social sites are actually considered most beneficial at work among federal executives?

Job categories and job functions: Cloud computing, Cybersecurity and Health IT have been added this year as both job functions and areas of purchase

Plus

• Readership of more than 30 federal and general news publications
• Frequency of visits to more than 35 different web sites
• Top radio stations and accompanying websites in the Washington, DC area
• Demographic and behavioral data such as agency type, GS rank, age, job function, and purchasing involvement

You’ll also see the depth of data available through the dynamic web-based reporting tool, which allows you to cross-tabulate job function, purchasing responsibility and demographics with federal media usage habits to create your own customized data views.

Thursday, April 12, 2012
8:00 a.m. – 10:00 a.m. EST
Tysons Corner Marriott
8028 Leesburg Pike, Vienna, VA
Cost: $65

Speakers
Lisa Dezzutti, President, Market Connections, Inc.
Sara Leiman, VP and Media Director, TMP Government
Laurie Morrow, Research Director, Market Connections, Inc.