Curating an Engaged Audience in 2022: What Works, What Doesn’t Work, and How to Measure Success

As content consumption, curation, and distribution continue to evolve, audiences have left many classic media channels in favor of more niche, interactive spaces. Finding your company’s perfect crowd - especially among emerging generations - will unlock a deeper customer base than you thought possible. The marketing of the future puts engaged audiences at the center, but building those audiences requires new media, new metrics, and a new methodology.

In this webinar, you will learn:

• Where the analytics capabilities are lacking in traditional media channels compared to new media.
• How to find and influence a deeply engaged audience that you can measure, grow, and scale.
• About niche audience building, including Mission’s strategy for building highly-focused, high-intent audiences.