Back to Basics Episode 4: CDP 101

You need to be able to identify each of your customers uniquely across channels and departments to deliver experiences that are customized without being repetitive. What’s the key? A Customer Data Platform (CDP).

“Back to Basics Episode 4: CDP 101” explains the value of a CDP in adding more context to your 360-degree customer view to drive more resonant customer experiences:

• How MDM and CDP work together to help you manage data and uniquely identify customers across your organization
• Different use cases and when they’re relevant
• How to get started with a CDP to drive rich customer insights