Serving the Underserved: Reaching At-Risk Communities During Crisis

COVID-19 has disproportionately affected marginalized groups, such as communities of color, the homeless population, low-income households, and individuals with disabilities; which has only deepened the justified mistrust these at-risk groups may feel toward government organizations.

With the COVID-19 vaccine rollout underway, governments are struggling to communicate with these underserved communities. The reality is, no government entity has perfected COVID-related communications. The unusual nature of this pandemic has essentially leveled that playing field. The communities that will likely achieve the highest rates of success are the ones that can commit to transparent and consistent streams of communication with their constituents, as well as decisive, empathetic decision-making from government organizations.

Effective, culturally sensitive, and reassuring communications disseminated by governments and trusted community partners via multiple channels will be key to achieving desired vaccination rates.

Join us as we sit down with health equity expert Iris P. Frye to talk through vaccination goal rates, ideal communication methods and channels, potential avenues to build trust amongst our most vulnerable populations, and much more.