Getting a Contextual 360-Degree View of the Business

True business agility and resilience requires you to put your data into context – combining information across domains to answer specific questions and support specific processes.

 “Getting a Contextual 360-Degree View of the Business” explores benefits and best practices for building a 360-degree view that shifts to meet your current needs in marketing, e-commerce, finance, supply chain management, and more. You will learn how to:

• Match, cleanse, and consolidate data into domain-specific 360-degree views
• Infer relationships between different domains of master data
• Link relevant information, like transactions and interactions, into a business knowledge graph
• Provision activity-specific contextual views that combine information across domains