Masterclass: Strategic Corporate Communications

Most communicators don’t have a solid content strategy for building out great stories, videos, podcasts, and social media campaigns. Learn how to build a creative content strategy, from start to finish. The ALI Masterclass will provide you with a deep dive into a well-defined topic, exploring that topic in great depth. You will leave with a thorough understanding of the competencies covered and how they apply or can be applied in your work context.

This masterclass will push you to think outside of the box and return to the office ready to rev-up your communications strategy, including how to: 

• Harness the power of digital communications – social media, video, mobile, podcasts, and more – to boost your engagement
• Create positive experiences, even under difficult circumstances
• Adjust and adapt your messaging to maintain trust with your audiences
• Provide regular encouragement from your leadership to boost employee morale
• Encourage leadership to reach out to employees during difficult times
• Humanize your communications during times of uncertainty
• Use employee favored technologies and communication channels to drive engagement
• Elevate your communications to help cut through noise
• Provide a space for continuous feedback from every employee
• and more!