FedSources & Lohfeld Consulting Group: Mastering Proposal Writing for Technical Professionals



Mastering Proposal Writing for Technical Professionals: How to Create Compelling Content 

Do you have to write the technical or management sections of proposals? Would you like to learn the process professional writers use to quickly create compelling content for the technical and management sections of a proposal? If you would like to learn how to write better proposals, more quickly and consistently receive higher scores, then this one-day training class is for you.

 

Crouter Featuring:

Brooke Crouter
Principal Consultant, Lohfeld Consulting Group

Class attendees will learn how to:
  • Create proposal outlines that are consistent with the proposal instructions and shape the proposal outline based on understanding the evaluation process
  • Plan proposal content using techniques such as templates, story boards, and annotated outlines
  • Identify features and benefits that set you apart from the competition
  • Develop customer-focused win themes
  • Develop graphics with impact - and action captions that underscore key points
  • Quickly write compliant, responsive and compelling proposal responses
  • Create a compliance checklist to ensure written content addresses all requirements
  • Recognize good proposal content and improve proposal content that doesn't meet professional standards
When:
Thursday, March 3, 2010
8:00 am - 4:00 pm

Where:
FedSources
8400 Westpark Drive
3rd Floor
McLean, VA 22102
(703) 610-8700
Price:
FedSources Clients: $550
Non-FedSources Clients: $695

 Agenda
8:00 - 8:30 am Welcome and Breakfast
8:30 - 9:00 am Why a proposal?
Where do proposals fit in the business strategy lifecycle? How does the Government evaluate proposals, and how does that affect writers?
9:00 - 10:30 am Building the proposal strategy
What's in it for the customer? Develop winning proposal strategies, effective discriminators, win themes, and ghosts
10:30 - 11:15 am Analyzing the RFP
Determine what is required, what is desired, how to parse an RFP, compliance matrix, proposal evaluation and prevent major proposal problems
11:15 - 12:00 pm Coming to grips with the text
Compliant proposal outline, engineer section & paragraph flow to "sell" your solution
12:00 - 1:00 pm Networking Luncheon
1:00 - 3:00 pm Importance of Graphics
Demystify the graphics process & "action captions" that create an allimportant take-away for each graphic
3:00 - 4:00 pm Writing & Reviewing
Writing checklists, style sheets, and proposal language "do's and don'ts", techniques for self-editing, and rainbow of formal reviews
4:00 pm Seminar Concludes
Sponsors:
WMG      CGP

Speaker and Presenter Information

Brooke Crouter Principal Consultant Lohfeld Consulting Group Brooke brings more than 30 years of experience in the information technology and defense markets to her role as a Capture Management instructor and teacher of related courses. She is an expert in Capture Management processes and serves as a leader in Lohfeld Consulting Group's process consulting practice helping companies define and optimize their business development, capture, and proposal processes. She also serves as a Capture Coach and Proposal Manager. Prior to joining Lohfeld Consulting Group, Brooke served as a member of the Booz Allen corporate team developing and implementing capture and proposal processes firm-wide and teaching these processes to the firm's technical and managerial professionals. She also led proposals in response to very large government procurements as well as task order requests. She served as a Program Manager in Booz Allen's Defense Team supporting Navy IT and C4 programs and programs with the Department of the Navy CIO, PEO IT, Director NMCI, and Headquarters Marine Corps C4. Brooke is a Phi Beta Kappa graduate of the University of North Carolina, and she holds a Master's degree in Telecommunications from the Naval Postgraduate School and a certificate in Strategic Studies from the Naval War College. She is an accredited member of APMP.

Expected Number of Attendees

25

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This event has no exhibitor/sponsor opportunities


When
Thu, Mar 3, 2011, 8:00am - 4:00pm


Cost

FedSources Client:  $550.00
GovEvents Member Price: $0.00
FedSources Non Client:  $695.00
GovEvents Member Price: $0.00


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Website
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Organizer
FedSources


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