MARKETING YOUR GSA

Our popular online training for GSA contractors is open for April through June. Spots are filling up fast. 

This is an online/remote training class customized to your company and your attendees.  

To reserve this special pricing, just go to our calendar at https://teamup.com/kspom8vwuvpnwxbzcv choose an open date from April until June and email me with your date preference. There are a lot of changes coming up in GSA, be prepared, get in front of the buyers before Buying Season!  

Even if you have been successful marketing your GSA contract and receiving orders from Ebuy and the PO Portal, you might find you are missing something that could be critical to you receiving more orders. You need to let the buyers know about you and direct them to Advantage to get the information they need to purchase from you.

Is it time for renewal of your contract? Just got your number?  Need a refresher?  Help with upload of your information onto GSAAdvantage?  Consider the Online Training.  We can help!

Who Should Attend?

• Anyone with a current GSA/VA Schedule as well as those wanting to obtain a GSA   Schedule.
• Directors of Government Business Development
• Government Account Executives and/or Sales Staff (Direct and Inside Sales)
• CEOs and owners of small businesses
• Your in-house GSA Administrator

You have the contract, now learn how to use it!  

ARE YOU READY FOR THE NEW FEDMALL?  FPT TRANSITION? Are you using FedBid?

Classes usually last 2 hours depending on your needs and questions.  We screen share so you will understand the web sites that are essential to maintain and market position your contract.

This class is highly recommended no matter how long you have had your contract.  To be successful with your GSA contract you need to be in control of it, know it and use it!

The class is tailored to your specific needs so we will cover what you need to know!

Below is a listing of some of the areas we will be covering for this class which is Learning How to Market Your GSA Contract.  We do offer separate training for Modifications, SIP upload and other contractual obligations.

• What you need to know and what you don’t for marketing to government buyers
• Review your GSA information on Advantage - how the buyers see it, how they search and how you are displayed to the buyers, what keywords?  Is this where they go first? The importance of knowing your contract and being in control
• Review your “Terms and Conditions” FSS Pricelist for marketing purposes – is it ready for using as a marketing tool?
• Best Visibility for Marketing to Government buyers – checking the 1^st, 2^nd and 3^rd places buyers go to make sure you aren’t missing any critical information.
• How to “educate” buyers to use your GSA Schedule and get them to your information 
• Getting in front of the “Gate Keepers” 
• Understanding who your Government Customers are
• Your Government Marketing Plan (especially useful if you are in jeopardy of your contract being pulled due to low sales) 
• Getting in front of the decision makers
• Using SAM to your benefit for marketing purposes
• NAIC’s and PSC codes – the importance of providing as many as you fit under for search criteria
• Review FedMall and registering information – this will be a huge tool if you haven’t already registered
• Understanding the SIPS program and the transition to FPT
• Reviewing “Dynamic Small Business” the first stop for Government buyers
• How to determine if this is a reportable sale 
• Open Market Items
• Customer Service Directors and how they may help you and you buyer 
• Subcontracting/Teaming Arrangements 
• Your web presence for Government use
• Your business cards for Government marketing 
• Where to find your competitors and what information may be useful to you
• Market Research Tools 
• How to use Ebuy and how to use it as a marketing tool – if you aren’t using it effectively this could be huge!
• Blanket Purchase Agreements (BPA) 
• Capability Statements and how to create and who to distribute to 
• What events should you attend or not and why
• Using the Federal Procurement Data System to find buyers
• Registrations for greater visibility to buyers
• Successful One-On-One, Matchmaking 
• Doing Business with Agencies – finding contacts 
• Small Business Points of Contact 
• Using OSDBU to your benefit
• How to request meetings with buyers
• Understanding the Agencies, you wish to work with
• Using Procurement Forecasts and Points of Contact
• Email Marketing 
• PTAC’s 

And much more!  A Power Point presentation will be provided before the class with all the sites we will be discussing as well as information you will need to have the best visibility to sell to the Government plus Tips and Tricks. Training usually lasts 2 hours or more depending on your needs.

http://www.jpgovernmentcs.com/

If you would like more information or to set up a training, please respond to this email or leave a message at 253-214-6459  for a call back or go to the web site to sign up.