Real-World Success with Social Media

Date:
January 25, 2011

Time:
7:30 a.m. Registration and Networking
8:00 - 9:30 a.m. Program


Real-World Success with Social Media

Everyone talks about utilizing social media for business, but have you spoken to someone who has successfully integrated and executed social media as part of a business plan? The next Social Media Committee event features panelists who will provide real-world case studies about how they've used social media to further gain awareness, increase lead generation, build relationships with their target audiences, and more.

This event we will cover questions such as:

• Can social media really work for a business?
• Are organizations seeing success from their social media efforts?
• If so, how did they define success in a social media campaign?
• What tools were most useful?
• What was the ROI from their social media strategy?
• How did they convince the C-Suite that using social media was necessary?

Moderator:

Evan Weisel, Principal, Welz & Weisel Communications

Panelists:

Shashi Bellamkonda, Director Social Media, Network Solutions
Wendy Harmon, Social Media Director, American Red Cross
Hooman Radfar, Co-founder and Chief Executive Officer, Clearspring
Jennifer K. Smith, Manager of Web and Video Communications, Arlington County