Social Media for Government

How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results

Don't miss the 24th updated forum packed with the latest tools, tips and techniques to help you transform the way you communicate with your employees and citizens!

Attend this updated social media for government conference to hear the latest practical advice from other government social media initiatives. You’ll leave with tools, tips and strategies for:

• Developing a social media (blogging, Twitter, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
• Building senior management support for your social media programs
• Integrating social media tools into your internal and external communications practices
• Enabling conversation and collaboration
• Creating Web 2.0 policies and guidelines
• Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
• Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
• Monitoring social media for your organization, whether you are participating or not
• Demonstrating the Return on Investment (ROI) of your social media program
• Operating social media tools within the boundaries of government restrictions and firewalls
• Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
• Maximizing awareness of your agency's mission to the public
• Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
• Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
• Utilizing social networking tools as sources of information that the public can use and trust
• Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
• Making the case for open source technologies
• Integrate new media and mobile media to achieve success
• Engage citizens and organizations that can assist in mission-critical operations

WHY IS THIS EVENT ONE YOU CAN'T MISS?

Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."