SLG Enabling the Channel

What does the channel need to be profitable and productive? Given that the channel is only as strong as its weakest link, how do you get all the players and pieces functioning at a high level for the channel to achieve a high return to all participants?

Distinguished panelists, with more than 50 years of combined channel experience, will share lessons learned and some of the “gotchas” you will want to avoid in fine-tuning your own channel strategy. Learn how pricing, training and marketing can be optimized to speed adoption and distribution. Whether you’re an OEM, working to engage resellers, or a reseller or distributor, seeking marketing/training support from the manufacturer, this session will give you a better understanding of the motivations and requirements of channel participants, and some specific examples of how leading organizations are increasing the effectiveness and profitability of channel operations.

Panelists:

- Liz Anthony, Public Sector Channel Marketing Manager, Cisco
- Michael Byrd, Director, Government Channel Sales, Red Hat, Inc.
- Theresa Caragol, Vice President, Global Alliances & Partners, Ciena
- Amy Styers, Account Executive, DLT Solutions

Facilitator: Mary Conley Eggert, Director, Tech Image

Cost: $25 Members; $35 Non-Members (On-site registration is NOT available for this event)


Date: November 19, 2010
Time: 11:30 AM EST - 1:30 PM EST

Location:
Google HQ 1101 New York Ave NW, Second Floor Washington, DC 20005 (202) 346-1100