Numbers Don't Lie, But They Can Mislead: Making Social Media Monitoring Work for You Webinar

Do you have hundreds of "Likes” on your agency's Facebook page, and even more Twitter followers, but you still feel like you aren't connecting with your audience? You could be using the wrong monitoring tools to gauge their interest in your social media sites. On April 19, chief communications strategist S.J. Brown will discuss how two common models--PESO (Paid, Earned, Shared, Owned) and CUE (Control the User Experience)--can shape your social media monitoring for the better. S.J. will also delve into deciphering the numbers models like these produce. 

Take-aways include:

• When to pay for professional media monitoring or DIY
• How media monitoring has generation gaps and how to bridge those gaps
• Why customers should be leaders and collaborators, not just friends or followers
• Where the engaged customers work, live and play online