Proposal Graphics Conceptualization and Design - Bid & Proposal Academy Course

It is impossible to imagine modern sales and marketing without visual elements—and proposals are no different. Graphics serve as one of the most important proposal persuasion elements.

Professional graphics artists are not the only ones who need to learn how to conceptualize and design persuasive proposal graphics. It also happens to be an indispensable skill for capture managers, proposal managers, and proposal writers.

Desktop publishers and even editors will benefit greatly from expanding their professional range and earning potential. This course will also help those who do not have the luxury of working with a professional graphic artist and have to design graphics on their own.

Everything necessary to come up with the graphics idea thatconveys your solution in a customer-centric way to contributeto the persuasive power of your proposal.

Instead of focusing on how to use graphics tools, this course provides information on everything necessary to come up with the graphics idea that conveys your solution in a customer-centric way to contribute to the persuasive power of your proposal, and ensure that your graphics have a professional look and feel.

Learning Objectives:

• Choosing the right type of visual to represent your information
• Planning space for graphics and visuals in the document
• Allocating resources to account for graphic conceptualization, creation, and rendering
• Conceptualizing infographics and customer-centric representations of your solution
• Using basic design principles to create attractive graphics
• Finding and using graphics templates and stock art
• Developing powerful action captions to increase persuasiveness of the graphics
• Creating large, graphic-intensive proposal elements such as covers and spines
• Editing graphics to ensure a professional finish
• Inserting and calling out a graphic in the proposal.