How to Communicate Effectively in Any Situation

Leonard S. Greenbergeris the author of What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They’re Angry, Worried, and Suspicious of Everything You Say, published this year by McGraw-Hill Education. Leonard works with hundreds of clients – including senior corporate and non-profit executives and military officers – to prepare them to communicate in an almost any situation. He is a seasoned veteran of guiding clients through crises where effective communication often makes the difference between success and failure. As a partner at Potomac Communications Group (PCG) in Washington, D.C., where he has worked for more than 20 years, he helped to adapt the firm’s study of risk perception and assessment into a training curriculum that teaches the strategies, skills and techniques necessary to break through in the most difficult situations. He and the firm also expanded the application of the curriculum beyond areas involving traditional environmental risks to everyday business situations, from branding to employee relations. Leonard earned a Bachelor of Arts in Communications at the University of Michigan and a Master of Science in Journalism from the Medill School of Journalism at Northwestern University. Leonard lives in Washington, D.C., with his two children.