How to Create Marketing Materials The Government Wants to Read

One challenge many companies have when creating marketing materials is that they don't create messages and designs that connect with their government customer. It is common for marketers and executives who live and breathe their own products and services to share everything they know with a prospect in an effort to prove they are the best solution. But this approach often fails to make a connection with the target audience, and can push away people who are looking for a strategic partner, and dislike being "sold to." 

During this Federal Publications Seminars Webinar, Michael Hackmer, Founder and Chief Digital Strategist of Social Web Tactics, will discuss the steps you need to take to create marketing materials and messages that connect with people in government, as well as fellow government contractors.

This Webinar will cover:

• How to research and build accurate customer personas of real buyers
• How do people search for information online
• How do people view marketing materials and website content
• What types of marketing materials are effective and why 

The goal of this Webinar is to give you a fundamental understanding how you can research and build an accurate persona of a government buyer. With the attention span of a person ranging from 3 to 9 seconds, you need both the right message and the right design to grab people's attention. To that end, this event also will provide insight into how most people view and interact with marketing content, and give you tips on how to be more effective. 

There will be time for a "Question and Answer" session towards the end of the Webinar. You also may submit questions in advance to: [email protected]. 

NOTE: All registrants for this Webinar will receive a special guide entitled, "How To Build A Customer Persona." 

This program is not available for CLE, CPE, CLP or other credits as a live program.