From PR Manager to PR Leader

8:00-8:30am: Registration, continental breakfast, networking
8:30am-Noon: Program

Attend this comprehensive workshop and you will be transformed from a good PR manager into a great PR leader. This workshop offers management skills to PR professionals in all employment settings who aspire to become inspiring and capable leaders of people and successful programs. It will teach you how to motivate and manage the people on your team, how to influence the decision makers whose decisions affect you and how to be smart when it comes to finances and allocating resources. The workshop cites real-life PR management-based examples and scenarios and uses an engaging and interactive format that allows participants to address their specific management and leadership challenges.

Speaker and Presenter Information

Jeff Ghannam brings more than 20 years of experience in corporate and non-profit communications and journalism. He is president of Crystal Communications & Marketing, LLC, a consultancy serving the association and nonprofit community with integrated communications and marketing services and leadership training targeted at communications staff. Jeff’s career experience includes news reporting, editing, and PR management, all of which led him to hone his management and leadership skills. Jeff has conducted several leadership training workshops for organizations that want to maximize their human resources potential so they can better achieve their strategic objectives.

Jeff Ghannam, president, Crystal Communications & Marketing, LLC, and past president of the PRSA-National Capital Chapter.

Relevant Government Agencies

Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs