This Ain't Your Daddy's Crisis Anymore!
Social media has significantly altered the cause and creation of crisis. In addition to facing the potential for major crises, which come along only occasionally, governments must now cope with the many mini-crises borne on social media as well. The new emphasis in crisis management? Diffuse the issue before it hits the mass media. Spero Canton will share inside information on the social media audiences you should be addressing and the most effective way to communicate with them. He'll discuss how to match messages to demographics, use multiple platforms to extend your reach, and address potential crises before they spread.
Speaker and Presenter Information
Mr. Canton provides media training and crisis communications coordination for not-for-profit organizations and municipalities and sits on the Communications Advisory Board of the Southern Florida Region of the American Red Cross. He has worked in television as reporter, anchor, host, and producer and was nominated for an Emmy Award for a series of reports collectively titled “On or Off the Beam.” He also served as Mayor of Miami Shores, Florida, on the board of directors of the Miami-Dade League of Cities, and on the Legislative Committee of the Florida League of Cities.
After the passage of Hurricane Wilma, Mr. Canton was presented with the Beacon Award for Best Crisis Communications in the Country by the Association of Cable Communicators. He was recently given the Silver Circle Award by the Suncoast Chapter of the National Academy of Television Arts and Sciences for distinguished service in the television industry.
Mr. Canton has encapsulated the lessons he has learned as a member of the media and the government sector in his book, Tap Dancing with the Media. He will present topics from his book at the 2016 NAGC Communications School.
Relevant Government Agencies
Air Force, Army, Navy & Marine Corps, Intelligence Agencies, DOD & Military, Office of the President (includes OMB), Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, EPA, GSA, USPS, SSA, NASA, Other Federal Agencies, Legislative Agencies (GAO, GPO, LOC, etc.), Judicial Branch Agencies, State Government, County Government, City Government, Municipal Government, CIA, FEMA, Office of Personnel Management, Coast Guard, National Institutes of Health, FAA, Census Bureau, USAID, National Guard Association, EEOC
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Wed, Jan 20, 2016, 1:00pm - 2:00pm
ET
Cost
| Non-member registration fee: | $49.00 |
Website
Click here to visit event website
Organizer
National Association of Government Communicators
Join the event conversation:
@NAGC
