Protecting Your Organization�s Image in the Face of Adversity: Lessons from the Lance Armstrong Case
How do you maintain your organization’s public image in the midst of a sustained period of controversy? Annie Skinner, Senior Communications Manager for the U.S. Anti-Doping Agency (USADA), will share her experience creating and implementing a crisis communications strategy in the face of intense public scrutiny. She will discuss media relations, public relations, internal communications, brand management, the role of social media, and share her lessons learned.
Registration is free for NAGC Members! Log in to the members section of the NAGC website to view instructions for registering, http://nagconline.org/. As a reminder, the NAGC membership year starts anew on October 1, 2015. If you have not renewed membership prior to the webinar, you will be invoiced for $49.
$49 for non-members. Register by October 20, 2015. Once registration is received, you will be sent instructions for joining the webinar on October 21, 2015. More information and a registration form can be found at http://nagconline.org/.
Save the Date for Future Webinars
November 18, 2015, 1-2 pm EST Measuring Communication Success
December 16, 2015, 1-2 pm EST Government-media Relations
Webinar Wednesday is brought to you on the 3rd Wednesday of the month at 1 pm Eastern time by NAGC's Professional Development Committee. The Director welcomes all members to request future topics or speakers and to ask questions about the series or a presentation. For more information, please email [email protected].
Speaker and Presenter Information
Annie Skinner has been a part of the USADA team since 2011, when she was hired on as the organization’s Media Relations Manager. In her current position as Senior Communications Manager she manages external communications, including media relations, works with external stakeholders, and oversees the organization’s social media efforts and websites. Prior to Joining USADA, Annie spent three years as the Manager of Public Information for the Special District Association of Colorado. Annie is also a former member of the news media, having spent more than 7 years working as an Assignment Editor for broadcast news stations both in Washington State and Denver. Annie is a graduate of Syracuse University where she attended the S.I Newhouse School of Public Communication and majored in broadcast journalism and political science.
Relevant Government Agencies
Air Force, Army, Navy & Marine Corps, DOD & Military, Office of the President (includes OMB), Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, EPA, GSA, USPS, SSA, NASA, Other Federal Agencies, Legislative Agencies (GAO, GPO, LOC, etc.), Judicial Branch Agencies, State Government, County Government, City Government, Municipal Government, CIA, FEMA, Office of Personnel Management, Coast Guard, National Institutes of Health, FAA, Census Bureau, USAID, National Guard Association, EEOC
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Wed, Oct 21, 2015, 1:00pm - 2:00pm
ET
Cost
| Member: | $0.00 |
Website
Click here to visit event website
Organizer
National Association of Government Communicators
Join the event conversation:
@NAGC
