Marketing Your Small Business to Government Agencies
Marketing is an essential element of any business endeavor; but how does this differ in the government market, and what can you do to set yourself up for success down the road?
By developing AND IMPLEMENTING the right marketing strategy, you will not only waste less time and money but will also increase your odds of making sales to the government. Here is a sampling of what you will learn by attending this webinar:
- How to conduct market research specific to the government marketplace.
- What marketing materials you should develop and how to use them effectively.
- How to utilize technology to stay visible and streamline your marketing efforts.
- How to develop and communicate a compelling value proposition to government and primes.
- And more….
Speaker and Presenter Information
Carroll Bernard brings a unique 360 degree perspective to federal contracting, coaching, and training. For over a decade Carroll has worked as a buyer for the U.S. Navy, City of Vancouver Washington, and the U.S. Department of Veterans Affairs. He has also provided mentorship, counseling, coaching, and training to thousands of small businesses seeking government contracts as a counselor in the Procurement Technical Assistance Program as well as the U.S. Small Business Administration where he served as a Business Development Specialist for the 8(a) program, Veterans Business Development Officer, and Primary HUBZone Liaison. Carroll is also a seasoned entrepreneur and has successfully seized opportunities in the government marketplace both as a prime contractor and subcontractor for his own small business. Carroll works with a number of nonprofits hosting programs that seek to empower small businesses through education such as Procurement Technical Assistance Centers (PTACs), Small Business Development Centers (SBDCs), and SCORE.
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Thu, Aug 27, 2015, 10:00am - 11:30am
PT
Cost
Complimentary: $ 0.00
Website
Click here to visit event website
Organizer
Government Contractors Resource Network
