New Approaches to Media Monitoring: Benefits, Pitfalls and Strategies for Success

New Approaches to Media Monitoring: Benefits, Pitfalls and Strategies for Success

You rely on data every day to plan your company investments, to pick the right school for your child, to navigate around traffic. You would never tolerate receiving bad data from your financial manager, your child's school, or your GPS. So why would you to make critical business decisions for your company based on bad media data from automated media monitoring tools?  

On Thursday, June 11 panelists from Pepco, the Department of Health and Human Services, Axiall, and the DCCC will discuss successful media intelligence strategies and how to avoid pitfalls of bad data. 

Knowing what's being said, who's saying it and how it impacts your issue areas and company bottom line is vital in today's digital media culture. Automated media tracking can be an asset to communications and business professionals, but it can also be misleading with frequently erroneous mentions, duplicates, false positives, and inaccurate sentiment analysis. 

Every time you send a report to your boss, you're making a bet they won't expose the data for being wrong. You're betting the decision you make-based on that data-won't adversely impact the company. You're gambling that you didn't miss a critical story. 

Using automated tools can also be a tremendous time investment. At 2 hours a day, you're losing 480 hours a year that could have been spent actually doing your job instead of measuring it. In that time you could have pitched 50 stories, or written 100 op-eds. 

So what other strategies can help you map success for your business? 

At this event, you will hear strategies from panelists who wrestled with similar problems and learn how to:

• Identify pitfalls in your media and crisis communications strategy
• Gain an advantage over peers and competitors
• Regain hundreds of hours of precious time a year
• Use solid media data to make decisions with reliable results

Having an effective strategy for media monitoring can help you reclaim your time, your confidence, your peace of mind, and enable you to devote your energies to countless other communications objectives.