Five Deadly Sins of Analytical Product Development

You’ve got the data, your customers demand insights, and you’ve made the decision to add analytics to your product. But... are you prepared for what comes next?

Like most businesses building data-driven products, you have probably thought about all of the technical implementation steps required to make your analytical product a success, but what about all of the other elements that will make or break your product’s success?

Join Kevin Smith, Vice President of Embedded Solutions at Birst to learn about the "Deadly Sins of Analytical Product Development” and discover ways to avoid the pitfalls which give product teams headaches and jeopardize product success:

• Failure to understand what you really mean when you say “business intelligence”

• Poor understanding of the users of your product and their needs

• Lack of planning for the product launch — both internally and externally

• Ignoring the legal “gotchas” that you need to start thinking about NOW

• Assuming that the support processes will take care of themselves