Data Mining: Failure to Launch

How to Get Data Mining Off the Ground and Into Orbit
A Free One-Hour Live, Interactive Web Event

Produced by The Modeling Agency
“Guidance & Results for the Data-Rich, Yet Information-Poor”
Presented by TMA Senior Consulting Staff
http://www.the-modeling-agency.com/data-mining-webinar

WHAT'S COVERED
The vast majority of BI professionals are excited about the prospects of data mining and predictive analytics, but are fully mystified about where to begin or even how to prepare.  Of those who did initiate a modeling initiative, an industry survey of predictive analytics practitioners reports that 51% of data mining projects either never left the ground, did not realize value, or the ultimate results were not measurable.

In most cases, those who attempted an implementation ended up building valid models that were noninterpretable or answered the wrong questions.  They essentially placed a perfectly good rocket upside down on the launch pad.

So, how does one approach an intangible, cryptic and seemingly immeasurable technology?  Beyond the inherent up-front risks of engaging in what is essentially a discovery process, just identifying a starting point can be intimidating and mystifying.

Despite its elusive nature, data mining and predictive analytics has surpassed the flash-in-the pan “miracle tool” stigma with widespread and sustained success stories highlighted frequently in mainstream publications and recurring case studies of improved operational efficiencies, enhanced business intelligence and residual payback.
 
For any organization with annual revenues more than $50 million, employing data mining technology is not a matter of whether, but when.  Attend this free webinar to learn how to get started with predictive analytics and overcome both strategic and tactical limitations that cause data mining projects to fall short of their potential.