Social Media in the Utilities Sector
As social media continues to grow rapidly every year within the utility sector, companies need to identify the best approach and interaction techniques with the consumer in order to protect their brand and reputation. This medium of communication is now expected by the consumer and the landscape of social media continues to change as the conference approaches in 2015. Since consistency and regaining customer trust is most crucial, this conference will focus on injecting personality into communications, formulating imaginative strategies to appeal for the consumer and examine how to be a positive influence within the industry.
Benefits of attending:
- This exciting event will offer you in depth discussion of the key elements of embracing social media and making it a strong focus of your business.
- Understand regulatory and legal updates for 2015
- Explore social media strategy and implementation best practices
- Participate in round table discussions on harnessing the value of social media in crisis situations and the advantages of using less common social media channels
As a business you do not want to waste time focussing on social media which is not providing you with the expected results. This event will also focus on new platforms for social media and how far utility companies can go whilst still maintaining relevance. Delegates will benefit from a range of presentations and round table discussions.
Some of the key topics will include:
- Discussing new Social Media platforms for 2015
- Look into the importance of evaluating social media activity
- Crisis Management – Being prepared and protecting your reputation
- Getting it right internally to support social media offerings
- Using social media to change consumer behaviour
Speaker and Presenter Information
Wendy Eyre, Social Media Manager, E.ON
Beverley Harrington, Brand Reputation and Social Media PR Manager, Npower
Helena Quartey, Digital Strategist, Onlinefire
Cara Charlton, Media Manager, Northumbrian Water
Vassilis Nicopolous, CEO & Founder, Intelen
Rachel Hawkes, Associate Director of Social, OMD International
Simon Markall, Head of Public Affairs, Ofwat
View Exhibitor/Sponsorship Details
When
Thu-Fri, Apr 16-17, 2015, 8:30am - 5:30pm
Cost
| Public Sector, Academics and Utilities-Conference: | £899.00 |
| Public Sector, Academics and Utilities-Conference: | £1498.00 |
| Public Sector, Academics and Utilities-Workshop: | £599.00 |
| Commercial Organisations - Conference & Workshop: | £2098.00 |
| Commercial Organisations - Conference Only: | £1499.00 |
| Commercial Organisations - Workshop Only: | £599.00 |
Where
Holiday Inn Regents Park
Carburton Street
London GB
Get directions
Website
Click here to visit event website
Organizer
SMI
