Preparing for Success in the Federal Market Place Series: Positioning to Win: Plan, Position and Pursue Government Business

The U.S Federal Government is the world’s Fortune One buyer of services and products. In fiscal year 2012, agencies and the military awarded more than $45 billion to Veteran-Owned and Service-Disable Veteran-Owned Small Business. There are still many contracting opportunities available since most agencies do not met their annual 5%/3% VOSB/SDVOSB goal due to a lack of identified contractors in the marketplace. This series of webinars will help set you on the fast track to the federal market and start winning contracts.

This session covers the critical differences between effective government and private sector marketing strategies and tactics. You will learn how to identify the multiple layers of decision-makers, reach out to them and build relationships that lead to solid business opportunities as a prime contractor, subcontractor and teaming partner. Attendees will also learn the specific tools required in the government market and the mistakes to avoid.

Speaker and Presenter Information

Gloria Larkin

Gloria Larkin is President of TargetGov and a nationally known speaker, author, trainer and federal contracting business development expert. Her expertise has developed through creating TargetGov and helping large and small businesses nationwide win billions of dollars in federal contracts. Ms. Larkin has been interviewed on MSNBC, quoted in the Wall Street Journal, INC Magazine, INC.com, and TheStreet.com. She is an expert author with articles regarding federal business development published in local, regional, national and international publications. She is the author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business” now in the fourth printing! (book & Kindle) and the “The Basic Guide to Government Contracting: How to Sell Your Services and Products to the U.S. Federal Government”.