Mastering the Three "M"s | A Media Training Workshop

Whether you’re an entrepreneur or an executive with an established company, the media – and your interactions with them – can be critical to your success in the government, healthcare and cybersecurity marketplaces.

MASTERING THE 3 "M"s: MEDIA, MESSAGING AND METHODS is a half-day executive session on making the most of your media opportunities, including an overview of the media today, tips on making interviews more productive and techniques for staying on message.

Modules include a discussion on crisis communications, the practical application of a plan to an actual crisis, based on lessons learned from recent events. The training also includes a practical session with Christopher Dorobek, the founder, editor and publisher of the DorobekINSIDER, a blog and audio program on the business of government, and a former print and broadcast journalist.

Who should attend:

Company spokespeople
Business owners
Marketing executives
Senior level management
Subject matter experts
Anyone charged with working with the press

What you will learn:

An overview of the press today – print, broadcast, social
How to engage the press
The difference between good and bad engagement
Tips to make interviews more successful
The power in the quotable quote
The basics of crisis communications

Speaker and Presenter Information

Faculty

	Joanne Connelly President & CEO, ConnellyWorks, Inc. Joanne Connelly is President & CEO of ConnellyWorks, Inc., a full-service technology marketing communications agency based in Herndon, VA. Since its founding in 2003, Ms. Connelly has grown the company to become a leading agency in the government technology market, providing public relations, marketing and events support to top tier providers of technology products and services. ConnellyWorks also provides support to companies in the healthcare and energy markets. Prior to starting ConnellyWorks, Ms. Connelly had a long career as a Washington, DC-based reporter and editor for a range of publications. She also held senior positions in private industry, helping technology companies tell their story in the government space. An active participant and frequent speaker in the government technology community, Ms. Connelly is a graduate of American University, Washington, DC. She now lives with her husband in Fairfax, VA.

	Christopher Dorobek Founder, Editor and Publisher, GovLoop’s DorobekINSIDER Christopher J. Dorobek is the founder, editor and publisher of the DorobekINSIDER, a blog and audio program that focuses on the business of government. The DorobekINSIDER is now part of GovLoop, the knowledge network for government. He is an award-winning journalist and thought leader. In 2008, his editorials in Federal Computer Week were recognized with the ASBPE national editorial award, and in 2010, he was awarded Federal Computer Week’s prestigious Federal 100 Award — the first working journalist to win that award in its more than 20 year history. Most recently, Mr. Dorobek served as the anchor of Federal News Radio 1500 AM’s afternoon drive program, the DorobekINSIDER. He also served as the Internet evangelist for Federal News Radio’s Web site, FederalNewsRadio.com. Mr. Dorobek joined Federal News Radio in 2008 with nearly two decades of experience covering government issues with an emphasis on government information technology. Prior to joining Federal News Radio, Mr. Dorobek was editor-in-chief of Federal Computer Week, the leading news magazine for government IT decision-makers and the flagship of the 1105 Government Information Group portfolio of publications.

	Kristin Graybill Director of Marketing and Digital Strategy, ConnellyWorks, Inc. Kristin Graybill maintains key client accounts and has oversight over all ConnellyWorks’ digital activities. As Director, Digital Strategy, she is responsible for the operations and growth of the core competency. This includes website development and management, social media strategy and execution, digital marketing efforts and multimedia activities to increase brand awareness and thought leadership exposure for clients ranging from large companies to specific topic-driven initiatives. Ms. Graybill has developed and implemented proactive and reactive public relations/public affairs/digital campaigns, as well as outreach campaigns targeting public stakeholders. She has strong editorial networks in the public sector technology community and national media. Ms. Graybill came to ConnellyWorks with experience in the Office of International Affairs at the U.S. Environmental Protection Agency (EPA) as well as working as a government contractor in a defense agency’s Congressional Affairs office. She also did a stint on Capitol Hill working for a Committee Chairman.

	Mary Alice Johnson Director of Strategic Accounts, ConnellyWorks, Inc. A senior member of the ConnellyWorks PR and Marketing & Digital Strategy teams, Mary Alice Johnson is responsible for managing and delivering on multiple ConnellyWorks accounts. With more than 18 years of experience in public sector communications, Ms. Johnson joined ConnellyWorks from the U.S. General Services Administration (GSA) where she served as public affairs specialist. She is accomplished at developing and implementing strategic public relations and marketing campaigns and has supported clients ranging from small businesses to publicly traded companies. Ms. Johnson has a track record of success securing media coverage for clients in the public sector and health care trade press, local media and national outlets, including The Wall Street Journal, CNBC, NBCNews.com and U.S. News and World Report.