The 2014 Federal Media and Marketing Study Annual Breakfast

Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. In a post-sequestration world, every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever.

Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the 6^th annual release of the Federal Media and Marketing Study.

Data from this survey will provide tremendous insight on both the purchasing and media habits of mid- to senior-level federal decision makers. This year, survey responses from more than 3,700 federal decision-makers will highlight their use of digital, social, mobile, print and broadcast, both inside the Beltway and outside.