Social Media for Government Canada: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results

Attend this training to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:  

1. Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
2. Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications
3. Building senior management support for your social media programs
4. Integrating social media tools into your internal and external communications practices
5. Creating Web 2.0 policies and guidelines
6. Establishing an employee engagement strategy using SharePoint as an effective and measurable communications tool
7. Measuring the effectiveness of your social media strategy and determining its value within your organization
8. Monitoring social media for your organization, whether you are participating or not
9. Demonstrating the Return on Investment (ROI) of your social media program
10. Assessing the legal and policy risks of social media
11. Using social media tools within the boundaries of government restrictions and firewalls
12. Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
13. Maximizing awareness of your agency's mission to the public
14. Overcoming the challenges of implementing social media in a privacy conscious environment
15. Utilizing social networking tools as sources of information that the public can use and trust
16. Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future