Social Media Practical How To's: Understanding How Communities are Critical to Social Media Success

This symposium will help CXOs and their staff, Public Affairs Officers, Web managers, Social and New Media Directors, Communications, IT, program managers and Inspector Generals responsible for supervising, developing, maintaining or reviewing social media tools or efforts understand how to effectively use social media in to accomplish mission goals and create outcome based success measures.

Major Topics

• How agencies are integrating social media marketing campaigns and emerging technologies to reinvent traditional public service advertising.
• How to think strategically about social media and your mission and incorporate that strategy into agency planning.
• How thinking about and engaging your audience as communities is often key to success with social media.
• How communities can be leveraged to social media to help agencies carry their mission in crisis situations.
• How social media is changing both the expectation and response to crises by government agencies.
• How social media inside the federal government will be used to change how federal employees work.
• How to create blogs which engage the public and link to your overall mission.

What You Will Learn

• How the DOD understands social media as important for carrying its mission both internally and externally.
• How the EPA has created relevant information for specific communities using social media and emerging technologies.
• How GSA is using social media to change how acquisition and purchasing in the federal government.
• How the State Department is improving its ability to respond and relay knowledge by creating communities out of bureaucracies.
• How to start planning strategically about the use of social media.
• How to engage online communities who can assist your agencies in accomplishing its mission.
• How you can create communities from groups with aligned goals to facilitate their response to problems in ways which help fulfill your mission.